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As the country continues to grapple with an economy where the cost of basic goods rises almost overnight, many entrepreneurs are finding themselves under immense pressure.
The harsh economic climate has left small and medium business owners struggling to survive, often turning them into the biggest casualties of the downturn.
Doreen Kamau, a Kenyan businesswoman, was among those feeling the strain. She had big dreams of selling her business and moving on to a new chapter, but those hopes slowly faded after six frustrating months of searching for a serious buyer without success.
Every lead she followed seemed to end in disappointment. Still, she refused to give up, a level of persistence many would have abandoned much earlier in despair. Eventually, however, the weight of constant rejection became too heavy, and she decided she had to do something different.
She explained that times were extremely tough, and despite trying every possible option, nothing seemed to work. Just when she was on the verge of shutting down her business completely, an unexpected moment changed everything. While shopping at a supermarket one day, she ran into a longtime friend, Kato James, whom she had.To read more, tap herew
